I believe every problem has a solution. My approach is grounded in the belief that there is always a way to simplify your finance and business challenges. By breaking down complexity, uncover valuable insights, and support better decisions.

Whether you're navigating inefficiencies in your finance processes, seeking clarity on business performance, or preparing for your next big move, I can help. If you're aiming to build stakeholder trust or meet investor expectations, I bring the right blend of good practice, domain expertise, and technical know-how across industries and platforms.

By combining data, meaningful insights, digital tools, and AI-driven solutions, I work with businesses of all sizes, from individual decision-makers to large organisations, to unlock solutions and deliver impact.

Let's work together to turn your challenges into opportunities.

Proposed Services

What I Offer

As a data analytics and AI solution provider, I offer tailored services that turn complex data into clear, decision-ready insights. Whether you need a strategic dashboard, performance review, or on-demand advisory support.

DATA ANALYTICS & AI AUTOMATION

Data is only valuable if it can be understood and used for informed decisions

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BUSINESS INSIGHTS & PERFORMANCE

How your customers interact with your products

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DATA VISUALISATION & PRODUCT BUILD

Get dashboards that drive action-not data dumps.

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ADVISORY & CAPACITY SUPPORT

Facing a skills gap, or need strategic input for a high-impact project

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GIVING BACK: PRO BONO FOR CHARITIES & NON-PROFITS

Power your mission with insight-driven decisions

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Jing Chen

Hi, I’m Jing Chen. I am a former Associate Director and Senior Manager with Big Four consulting firms EY, KPMG, and Deloitte, where I worked across CFO advisory, audit analytics, data analytics, AI & ML strategy, and M&A transaction insights teams.

With over 18 years of experience in finance control, business intelligence, data analytics, I’ve delivered impactful work across diverse industries including retail, financial services, energy, government, SaaS and consulting in both local and international markets. I’ve delivered more than 50 analytics-led projects spanning M&A due diligence, financial modelling, large FS remediation, analytics insights dashboards, business performance reviews, and customer insight frameworks.

What sets me apart is my ability to blend technical skills with strong financial...

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  • • 20+ years in Finance, Analytics & AI
  • • Senior roles at Big Four (EY, KPMG, Deloitte)
  • • 50+ analytics-driven projects delivered
  • • Industries: Financial Services, Government, SaaS, Construction, Energy, Retail
  • • Tools: SQL, Power BI, Tableau, Python, Excel
  • • Worked across Asia, Europe & Australia
  • • Data Analytics and Insights
  • • Business Intelligence
  • • Transaction Analytics
  • • Audit Analytics
  • • Performance & Risk Analytics
  • • Financial Modelling
  • • AI Strategy and AI Driven Solution
  • • ML Prescriptive and Predictive Modelling
  • • Data Visualisation / Dashboard
  • • Project Management

DIGITAL PRODUCTS

Real products you can use and build on

Explore apps, websites, and digital tools I have designed and delivered end to end. This section brings together shipped products and practical prototypes that turn messy requirements into clear user experiences, reliable data flows, and measurable outcomes. You will find products grouped by category, such as Apps Built, Websites Built, PowerBI prototypes and other digital solutions, each with a short summary of the problem, what was delivered, and the results achieved.

APPS

Real products I have designed, built, and launched end to end, including customer experience, data design, and AI powered features.

Emotional Chat Coach (IOS App)
Emotional Chat Coach App landing
Get Every Reply Ready For You.

Say it better, even when you feel a lot.
When you're stressed, angry, or anxious, it is easy to send the wrong message. Emotional Chat Coach, an AI powered coaching tool, helps you write calm, clear messages when emotions are high and the right words are hard to find. Pick a scenario, share what happened, and get a reply you can send, plus a simple explanation of why it works.

Best for

  • Difficult workplace messages and stakeholder conversations
  • Relationship and family chats that could escalate
  • Customer and client responses when tone matters
  • Setting boundaries without sounding harsh

What you get

  • Reply drafts in your style, from polite to firm
  • Tone control so you sound confident, not reactive
  • Clear structure you can reuse again and again
  • Quick rewrite options when you want it shorter or softer
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FREE RESOURCES

Download ready to use templates and checklists designed to help you validate ideas quickly and improve performance. These resources cover topics like wellness business growth and customer churn, so you can spot risks early and take confident next steps.

PowerBI Dashboard Prototype

Explore working prototypes I have designed and built to turn early ideas into something you can test and validate quickly.

PowerBI Dashboard Prototype
PowerBI Dashboard Prototype

This prototype was created for the article “16 Powerful Data Storytelling Techniques That Turn Dashboards into Decisions”. Click the button below to read the full article on Medium.

Article

Download the PowerBI Dashboard Prototype to see how design, storytelling techniques, and AI can turn dashboards into powerful decision-making tools.

Download Prototype
Wellness Growth Checklist

Explore a practical checklist you can use to test ideas and align your business with fast-moving wellness retail trends.

Wellness Growth Checklist
Wellness Growth Checklist

This checklist was created for the LinkedIn post "Australia's Wellness Economy Is Rewriting Retail Growth". Click the button below to read the full post on LinkedIn.

Article

Download the Wellness Growth Checklist to test if your business is aligned with Australia's fastest-growing trend.

Download Checklist
Customer Churn Worksheet

Explore a structured worksheet to spot revenue at risk early and decide what to do next for retention.

Customer Churn Worksheet
Customer Churn Worksheet

This worksheet was created for the LinkedIn post "A Simple Way to Find Revenue at Risk". Click the button below to read the full post on LinkedIn.

Article

Download the Customer Churn Worksheet to quickly identify which customers are at risk, understand the likely drivers, and protect your recurring revenue before it slips away.

Download Worksheet

News & Insights

INSIGHTS & FEEDS

Linkedin Newsletter

Explore my LinkedIn newsletter, AI Decision & Grow Intelligence, where I share practical insights on analytics and AI to help leaders make faster, better decisions and drive growth. New issues are published weekly and focus on turning modern intelligence into clear actions.

Linkedin Newsletter
AI Decision & Grow Intelligence

A strategic lens on analytics and AI. Discover how modern intelligence systems empower leaders to decide faster and grow.

Published weekly

Link to Newsletter

Delivery Models

How I deliver my work — Flexible Models, Clear Process, Tailored to You

I offer several suggested delivery models based on what's worked well for others, whether you need a fixed-outcome project, ongoing insights, or a quick expert boost. But these are just starting points. You're welcome to shape how we work together in the way that suits your needs best. From our first conversation to final handover (and beyond), my process is transparent, collaborative, and tailored, so you always know what to expect and feel confident in the outcomes we create.

Project-Based Consulting

PROJECT-BASED
CONSULTING

Productised Services (Fixed Scope)

PRODUCTISED
SERVICES (FIXED SCOPE)

Analytics Advisory (Retainer)

ANALYTICS
ADVISORY (RETAINER)

Coaching & Training

COACHING &
TRAINING

Not sure which model is right for your business?
Let's chat. I'm happy to walk you through the options.