DATA ANALYTICS & AI AUTOMATION
Data is only valuable if it can be understood and used for informed decisions
+20 YEARS OF SUPPORTING BUSINESS LEADERS' DECISIONS
Data transformation, financial modelling, process automation and Dashboard development.
Learn MoreCustomer & product insights, business performance, investor metrics insights support
Learn MoreSupport on data analytics, reporting, AI strategy and use case, advanced technology.
Learn More
I believe every problem has a solution. My approach is grounded in the belief that there is always a way to simplify your finance and business challenges. By breaking down complexity, uncover valuable insights, and support better decisions.
Whether you're navigating inefficiencies in your finance processes, seeking clarity on business performance, or preparing for your next big move, I can help. If you're aiming to build stakeholder trust or meet investor expectations, I bring the right blend of good practice, domain expertise, and technical know-how across industries and platforms.
By combining data, meaningful insights, digital tools, and AI-driven solutions, I work with businesses of all sizes, from individual decision-makers to large organisations, to unlock solutions and deliver impact.
Let's work together to turn your challenges into opportunities.
As a data analytics and AI solution provider, I offer tailored services that turn complex data into clear, decision-ready insights. Whether you need a strategic dashboard, performance review, or on-demand advisory support.

Hi, I’m Jing Chen. I am a former Associate Director and Senior Manager with Big Four consulting firms EY, KPMG, and Deloitte, where I worked across CFO advisory, audit analytics, data analytics, AI & ML strategy, and M&A transaction insights teams.
With over 18 years of experience in finance control, business intelligence, data analytics, I’ve delivered impactful work across diverse industries including retail, financial services, energy, government, SaaS and consulting in both local and international markets. I’ve delivered more than 50 analytics-led projects spanning M&A due diligence, financial modelling, large FS remediation, analytics insights dashboards, business performance reviews, and customer insight frameworks.
What sets me apart is my ability to blend technical skills with strong financial... and commercial acumen. I’ve embedded data capability into business and finance functions and driven smarter decisions in forecasting, budgeting, reporting automation, investment planning, and strategic risk analysis.
I work closely with founders, CFOs, product, marketing and finance teams to help them understand what’s really driving performance, whether they’re scaling, preparing for a raise, or making high-stakes decisions.
My tools of choice include Power BI, Tableau, SQL, Excel, Python, and a wide stack of modern data, cloud and AI platforms.
What makes me different
I don’t see data as numbers on a screen. I see it as a way to make decisions clearer and businesses stronger. My background in both finance and analytics means I can connect the detail in the data with the bigger commercial picture.
I’ve worked with executives who want answers quickly, and with teams who need the right systems in place to deliver them. That’s where I fit in: turning complexity into something practical, whether it’s a financial model, a board report, or a customer insight.
At the end of the day, I’m not trying to impress with complexity. I am trying to make things easier to understand, easier to trust, and easier to act on.


I’ve delivered insight-driven solutions across SaaS, finance, and advisory projects, supporting executive decisions, operational efficiency, and transaction readiness.
Explore apps, websites, and digital tools I have designed and delivered end to end. This section brings together shipped products and practical prototypes that turn messy requirements into clear user experiences, reliable data flows, and measurable outcomes. You will find products grouped by category, such as Apps Built, Websites Built, PowerBI prototypes and other digital solutions, each with a short summary of the problem, what was delivered, and the results achieved.
Real products I have designed, built, and launched end to end, including customer experience, data design, and AI powered features.

Say it better, even when you feel a lot.
When you're stressed, angry, or anxious, it is easy to send the wrong message. Emotional Chat Coach, an AI powered coaching tool, helps you write calm, clear messages when emotions are high and the right words are hard to find. Pick a scenario, share what happened, and get a reply you can send, plus a simple explanation of why it works.
Best for
What you get
Download ready to use templates and checklists designed to help you validate ideas quickly and improve performance. These resources cover topics like wellness business growth and customer churn, so you can spot risks early and take confident next steps.
Explore working prototypes I have designed and built to turn early ideas into something you can test and validate quickly.

This prototype was created for the article “16 Powerful Data Storytelling Techniques That Turn Dashboards into Decisions”. Click the button below to read the full article on Medium.
ArticleDownload the PowerBI Dashboard Prototype to see how design, storytelling techniques, and AI can turn dashboards into powerful decision-making tools.
Download PrototypeExplore a practical checklist you can use to test ideas and align your business with fast-moving wellness retail trends.

This checklist was created for the LinkedIn post "Australia's Wellness Economy Is Rewriting Retail Growth". Click the button below to read the full post on LinkedIn.
ArticleDownload the Wellness Growth Checklist to test if your business is aligned with Australia's fastest-growing trend.
Download ChecklistExplore a structured worksheet to spot revenue at risk early and decide what to do next for retention.

This worksheet was created for the LinkedIn post "A Simple Way to Find Revenue at Risk". Click the button below to read the full post on LinkedIn.
ArticleDownload the Customer Churn Worksheet to quickly identify which customers are at risk, understand the likely drivers, and protect your recurring revenue before it slips away.
Download WorksheetI've shared practical techniques, thought leadership, and deep dives into real-world analytics challenges on Medium and LinkedIn. From customer churn prediction and dashboard UX design to AI-powered forecasting, my articles aim to simplify complex ideas and empower data-driven decision-making.
Explore my LinkedIn newsletter, AI Decision & Grow Intelligence, where I share practical insights on analytics and AI to help leaders make faster, better decisions and drive growth. New issues are published weekly and focus on turning modern intelligence into clear actions.

A strategic lens on analytics and AI. Discover how modern intelligence systems empower leaders to decide faster and grow.
Published weekly
Link to NewsletterI offer several suggested delivery models based on what's worked well for others, whether you need a fixed-outcome project, ongoing insights, or a quick expert boost. But these are just starting points. You're welcome to shape how we work together in the way that suits your needs best. From our first conversation to final handover (and beyond), my process is transparent, collaborative, and tailored, so you always know what to expect and feel confident in the outcomes we create.




Not sure which model is right for your business?
Let's chat. I'm happy to walk you through the options.