+20 YEARS OF SUPPORTING BUSINESS LEADERS' DECISIONS
EMPOWER Your Business Decisions
With Data Driven Insights
Turn complex data into decisions leaders trust!
Watch Intro Video
Offer of month :
Free Analytics Health Check – Limited to 5 Slots
Based in Sydney and available remotely.
▞ 30-minute intake via form
▞ One-page summary of key findings
▞ Designed to highlight risks and opportunities in your data and reporting
Terms and conditions apply *
* The Free Analytics Health Check is an introductory review for information purposes only and does not replace tailored professional advice. Delta Insight Consulting accepts no liability for decisions made based on this health check. Read full T&C.
I believe every problem has a solution. My approach is grounded in the belief that there is always a way to simplify your finance and business challenges. By breaking down complexity, uncover valuable insights, and support better decisions.
Whether you're navigating inefficiencies in your finance processes, seeking clarity on business performance, or preparing for your next big move, I can help. If you're aiming to build stakeholder trust or meet investor expectations, I bring the right blend of good practice, domain expertise, and technical know-how across industries and platforms.
By combining data, meaningful insights, digital tools, and AI-driven solutions, I work with businesses of all sizes, from individual decision-makers to large organisations, to unlock solutions and deliver impact.
Let’s work together to turn your challenges into opportunities.
Proposed Services
What I Offer
As a data analytics and AI solution provider, I offer tailored services that turn complex data into clear, decision-ready insights. Whether you need a strategic dashboard, performance review, or on-demand advisory support.
Data analytics & AI AUTOMATION
Data is only valuable if it can be understood and used for informed decisions
Turn complex data into a competitive advantage.
“We’re wasting hours rebuilding reports every week and need data insight for business decision.”
I help you cut through the noise, uncovering the insights that matter most to your business. From streamlining messy data pipelines to detecting compliance risks and forecasting future trends, my solutions give you the clarity and confidence to act.
❐ Data Transformation & Automation
Most organisations spend too much time wrestling with manual reports. I design automated data workflows that extract, clean, and transform your information into decision-ready insights. This reduces errors, saves time, and ensures consistency across your business. From SQL-based reporting to Power BI dashboards and Excel automation, I make your data work for you.
❐ Audit & Compliance Analytics
Compliance issues often hide in plain sight. I build targeted audit and exception dashboards that highlight anomalies, track key risk indicators, and ensure your reporting meets internal and external requirements. These tools help you detect problems early and stay ahead of regulatory demands.
❐ AI/ML & Predictive Analytics
Looking ahead is just as important as understanding today. I develop AI and machine learning models that forecast trends, predict churn, and highlight growth opportunities. Whether you’re planning resources, optimising customer retention, or exploring new revenue streams, predictive analytics gives you the confidence to move first.
Understand what’s driving results and where to focus next.
“Our metrics are a confusing and stakeholders are asking questions. Why are we losing customers, what is our business performance?”
I help you move beyond surface-level reporting to uncover the real story behind your performance. Whether it’s tracking profitability, analysing customer behaviour, or preparing investor-ready metrics, my solutions give you the clarity to assess what’s working, address challenges, and plan for growth.
❐ Business Performance Insights Pack
Good decisions start with a complete view of your performance. I create tailored insight packs that track revenue, margins, and profitability alongside cost-to-serve and operational efficiency. With clear, executive-ready summaries, leadership teams can quickly assess business health and align on priorities.
❐ Customer & Product Analytics
Knowing your customers and products is key to long-term growth. I analyse segmentation, retention, and lifetime value to identify high-value groups and areas at risk. By combining churn analysis with product mix and usage trends, you can refine your offerings and optimise distribution channels.
❐ Investor & Fundraising Metrics
When speaking to investors, the right metrics tell a compelling story. I build ARR, MRR, NRR, CAC, and LTV breakdowns, track retention by cohort, and analyse customer concentration risks. With financial models and polished dashboards, you’re ready to present a credible, data-backed case for funding.
Make your data easy to understand and act on.
"We need dashboard and products that actually makes sense and help business."
I design and build digital tools that present information in a way that’s both clear and engaging. From intuitive dashboards to interactive apps, every solution is built with the end-user in mind. This ensures that your data not only looks good but also drives the right actions.
❐ Dashboard Design & Build
A well-designed dashboard should tell a story, not just show numbers. I work with you to wireframe layouts, apply visual storytelling principles, and connect to the right data sources. From Power BI to Tableau, I ensure your dashboards are tested, validated, and optimised for usability.
❐ Web & App Design + Build
Digital products should bring data to life wherever your audience needs it. I develop data-driven websites, portals, and mobile apps with analytics built in using Wix, Bubble. By combining user-centric design with robust performance tracking, your tools stay relevant, functional, and impactful over time.
Flexible support that adapts to your needs.
“Need expert data support, but not ready to hire a full-time analytics lead?”
I work alongside your team to provide the right mix of expertise, strategic guidance, and hands-on skills transfer. Whether you need short-notice problem-solving, long-term analytics planning, or tailored training, the focus is on building your capability while delivering immediate value.
❐ On-Demand Analytics Advisory
Get targeted help exactly when it’s needed. From weekly insight sessions to one-off SQL or dashboard support, I help interpret data, refine analysis, and strengthen your storytelling so insights land with clarity and impact.
❐ Analytics Advisory Retainer
For ongoing strategic support, I offer regular check-ins and deeper collaboration. This includes aligning on metrics, shaping long-term analytics roadmaps, and exploring AI/ML opportunities to keep your data strategy future-ready.
❐ Coaching & Training
Upskill your team with practical, focused learning. I deliver sessions on BI tools, data storytelling, and visualisation techniques, as well as AI/ML literacy to give your people the confidence to apply new skills in their work.
Helping mission-driven organisations use data to create greater impact.
"You want to make a bigger impact but you don’t know if you are focusing your efforts in the right place".
If you’re a registered charity or grassroots non-profit, I offer my time and skills to help you make the most of the resources you have. From uncovering insights in your data to presenting results clearly to donors and boards, my aim is to strengthen your programs, funding strategies, and reporting, all at no cost for eligible organisations.
❐ Free Consultation & Advisory
I provide complimentary consultation sessions to understand your goals, identify where data can make a difference, and suggest practical ways forward.
❐ Pro Bono Project Delivery
Where capacity allows, I deliver selected services from my core offerings at no charge. From building performance dashboards to analysing program outcomes, I help you focus on your mission without extra financial pressure.
❐ Impact & Reporting Support
I design donor and grant summaries, track cost and program efficiency, and prepare board-ready performance reports, giving you clear evidence of your results and impact.
Hi, I’m Jing Chen. I am a former Associate Director and Senior Manager with Big Four consulting firms EY, KPMG, and Deloitte, where I worked across CFO advisory, audit analytics, data analytics, AI and ML strategy, and M&A transaction insights teams.
With over 20 years of experience in finance control, business intelligence, and data analytics, I have delivered impactful work across industries including financial services, retail, health, energy, government, and SaaS, in both local and international markets.
I have led more than 50 analytics-driven projects, spanning business performance reviews, M&A due diligence, financial modelling, financial services remediation, internal audit analytics, AI strategy, ML model development, reporting automation (financial, business, and sustainability reporting), as well as customer&product insight frameworks.
My strength lies in my ability to blend technical skills with strong financial...
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20+ years in Finance, Analytics & AI
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Senior roles at Big Four (EY, KPMG, Deloitte)
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50+ analytics-driven projects delivered
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Industries: Financial Services, Government, SaaS, Construction, Energy, Retail
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Tools: SQL, Power BI, Tableau, Python, Excel
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Worked across Asia, Europe & Australia
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Data Analytics and Insights
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Business Intelligence
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Transaction Analytics
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Audit Analytics
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Performance & Risk Analytics
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Financial Modelling
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AI Strategy and AI Driven Solution
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ML Prescriptive and Predictive Modelling
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Data Visualisation / Dashboard
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Project Management
Project & Insights
SELECTED PROJECTS
Solutions I’ve Delivered
I’ve delivered insight-driven solutions across SaaS, finance, and advisory projects, supporting executive decisions, operational efficiency, and transaction readiness.
INSIGHTS &IDEAS
Find out about the insights I've shared
I've shared practical techniques, thought leadership, and deep dives into real-world analytics challenges on Medium. From customer churn prediction and dashboard UX design to AI-powered forecasting, my articles aim to simplify complex ideas and empower data-driven decision-making.
FEEDS & RESOURCES
Practical templates and resources
Explore free resources, workpapers, and posts designed to deliver insights that support your business. This section brings together checklists, diagnostic tools, templates, and thought pieces that demonstrate how analytics and AI can turn information into growth and measurable results.
Wellness Growth Checklist
Download the Wellness Growth Checklist to test if your business is aligned with Australia’s fastest-growing trend.
Download
This checklist was created for the LinkedIn article “Australia’s Wellness Economy Is Rewriting Retail Growth.”
Click the button below to read the full article on LinkedIn.
Customer Churn Worksheet
Download the Customer Churn Worksheet to quickly identify which customers are at risk and protect your existing revenue before it slips away.
Download
This worksheet was created for the LinkedIn post “A Simple Way to Find Revenue at Risk.”
Click the button below to read the full post on LinkedIn.
PowerBI Dashboard Prototype
Download the PowerBI Dashboard Prototype to see how design, storytelling techniques, and AI can turn dashboards into powerful decision-making tools.
This prototype was created for the article “16 Powerful Data Storytelling Techniques That Turn Dashboards into Decisions”.
Article
Click the button below to read the full post on LinkedIn.
Delivery Models
How I Deliver My Work — Flexible Models, Clear Process, Tailored to You
I offer several suggested delivery models based on what’s worked well for others, whether you need a fixed-outcome project, ongoing insights, or a quick expert boost. But these are just starting points. You're welcome to shape how we work together in the way that suits your needs best. From our first conversation to final handover (and beyond), my process is transparent, collaborative, and tailored, so you always know what to expect and feel confident in the outcomes we create.
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Project-Based Consulting
▞ Best for:
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Time-bound: Delivered within a defined start and end date
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Custom scope: Tailored to client needs with flexible features
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Fixed or variable pricing: May be milestone- or deliverable-based
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High collaboration: Requires close coordination with the client’s cross functional team
▞ Example deliverables:
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Strategic initiatives
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Performance & sales analysis
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Investor preparation
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Transformation projects
✔ Involves scoping, setup, full build, delivery + optional support
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▞ Delivery Stages:
01
Discovery & Consultation
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Scope & Proposal
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Data Review & Setup
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Build, Analyse & Visualise
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Delivery & Walkthrough
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Optional Ongoing Support
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02
Productised Services (Fixed Scope)
▞ Best for:
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Pre-defined deliverables: Clear scope, input requirements, timeline, and price
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Outcome-focused: Solves a specific problem or delivers a tangible product (e.g. dashboard, model)
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Fast turnaround: proven outcomes with less decision overhead
▞ Example products:
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Reporting setup
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Dashboard build
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Mobile app build
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Website design
✔ Idea for “done-for-you”
▞ Delivery Stages:
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Select Package
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Quick Intake Form or 30-min Kickoff
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Data Submission
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Delivery of Dashboard/Report + Short Video Walkthrough
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Optional: One follow-up revision
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Analytics Advisory (Retainer)
▞ Best for:
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Ongoing support: Monthly or quarterly engagement
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Flexible access: On-call expertise, reviews, ad hoc problem-solving
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Strategic partner: Often includes consulting on strategic roadmap and hiring
▞ Includes:
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Data analytics, insights, AI consultation
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Strategic metric advisory (LTV, churn, pricing)
✔ Ideal for: Teams without in-house data leaders or needing a “Fractional Analytics Lead”
▞ Delivery Stages:
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Intro Call to Define Support Needs
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Monthly Scope & Access Setup (e.g., Slack, Teams, shared dashboards)
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Weekly/bi-weekly Working Sessions
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Ongoing Insight Delivery, Feedback & Support
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Monthly Wrap-up + Optional Reporting
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Coaching & Training
▞ Best for:
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Individual or small group-focused: Delivered 1:1 or in teams
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Skills development: Teaching tools, frameworks, and practical applications
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Paced learning: Can be scheduled weekly, bi-weekly, or intensively
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Interactive: Hands-on sessions, exercises, feedback
▞ Formats:
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1:1 coaching
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SQL, BI tool, or storytelling upskilling
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Custom training workshops (remote or on-site)
✔ Ideal for: Upskilling analysts, founders, or new hires without formal training
▞ Delivery Stages:
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Quick Discovery: What do you want to learn or improve?
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Program Outline Shared (Topics, Format, Schedule)
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Live Sessions (via Zoom/Teams) with hands-on exercises
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Post-Session Support: Templates, recordings, or Q&A follow-up
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Optional: Slack/Email access for async support
Let’s Connect.
Book a quick intro call to explore how we can work together.
We reply within one business day.